Opportunities Don’t Announce Themselves.
Welcome to Choice Heist by Dreamtime Learning Community: a Design Thinking & Entrepreneurship Challenge in collaboration with Super Saarthi for students aged 11–16, where everyday problems become mini business ideas.
Problem-Solving & Cognitive Flexibility
When children define problems and generate solutions, multiple neural pathways activate together. This strengthens the prefrontal cortex — responsible for planning, innovation, and decision-making.
Memory & Systems Thinking
Designing solutions requires holding users, constraints, and outcomes in mind at the same time.
This builds working memory, attention control, and long-term understanding.
Empathy & Human-Centred Thinking
Every strong idea starts with understanding people.
This activates the brain’s mirror neuron system, building empathy and emotional intelligence.
Confidence Through Creation
When children see an idea take shape, the brain links effort to outcome. This builds confidence, resilience, and a sense of agency.
How Opportunities Are Actually Created
Seeing What Others Miss
Most successful ideas didn’t start with money.
They started with noticing something small — and connecting the dots.
Here’s what that looks like in the real world:
From a Problem → To an Opportunity
Netflix didn’t begin as a streaming giant.
It began with a simple irritation:
Late fees for rented DVDs.
Someone noticed the frustration.
Someone asked, “What if movies came to you instead?”
That question became a business.
Velcro didn’t come from a lab.
It came from nature.
A scientist noticed burrs sticking to his clothes during a walk.
Instead of brushing them off, he looked closer.
That observation — copying how nature solves problems — became Velcro
This way of thinking is called biomimicry: learning from nature’s designs to solve human problems.
Post-it Notes were never planned.
They came from a “failed” adhesive that didn’t stick well enough.
Instead of discarding it, someone connected the dots:
What if weak glue is actually useful?
The ideas that truly matter usually begin somewhere quieter. With:
- A small inconvenience
- A moment of curiosity
- A connection most people walk past
This is design thinking.
And this is exactly what students practise in Choice Heist.
Not inventing something massive.
Not chasing impossible ideas.
But learning how to:
- Notice real problems
- Observe how people already cope
- Connect everyday insights
- Design a simple solution
- Understand how value — and money — are created
That’s how real ideas begin.
From the Heart of a Dreamtime Creator
Every meaningful venture began with someone noticing something others ignored.
Dreamtime Learning itself began this way.
It started with a simple question: What if learning wasn’t built around tests but around curiosity, creativity, and real life?
That question became a design process.
A problem was identified.
A new learning model was imagined.
And over time, that idea turned into a community, a school, and a movement impacting thousands of learners.
At Dreamtime Learning, we believe children don’t need more information, they need more opportunities to think, design, and create.
Choice Heist isn’t about business jargon or financial formulas.
It’s about learning how ideas are born and how value is created in the real world.
EVERY GREAT IDEA IS JUST A PROBLEM — SEEN DIFFERENTLY.
So in Choice Heist, that’s exactly what students will do.
They won’t be asked to invent something huge.
They’ll be asked to notice one real problem, look at it from a new angle, and design a simple idea around it.
Here’s how the challenge works.
How Do Students Submit Their Idea?
Simple. Structured. Clear.
Every participant submits ONE mini business idea by answering four questions.
The structure is fixed.
The format is flexible.
The 4-Question Idea Pitch
1. What problem did you notice?
(A real problem at home, school, or in daily life)
2. Who faces this problem?
(Be specific — students, parents, teachers, neighbourhood, etc.)
3. What is your idea to solve it?
(A product, service, system, or improvement)
4. How would this idea earn money?
(Price, fee, subscription, commission — simple logic is enough)
Video Pitch
• 90–120 seconds
• Recorded on phone or laptop
• Clear explanation (no editing needed)
Written Pitch
• 300–350 words
• Typed or neatly written and uploaded
No slides. No execution. No business jargon required.
We are evaluating thinking, not polish.
How Entries Are Evaluated
Ideas are reviewed based on:
• Clarity of problem identification
• Originality and usefulness of the solution
• Understanding of value creation
This is not about “big” ideas.
It’s about real problems and clear thinking.
Winners — Designed Like Interest
In real life, money grows through interest and scale, not scarcity.
So instead of choosing just a few winners:
10% of all valid entries will be selected as winners
- 500 entries → 50 winners
- 300 entries → 30 winners
- 100 entries → 10 winners
More ideas = more opportunity.
The Prize: Design Thinking in Action
FREE Live Design Thinking Workshop for All Winners
From Idea to Income
In this exclusive session, winners will learn:
- The Design Thinking process step-by-step
- How to refine ideas using empathy and prototyping tools
- Simple pricing and value logic
- Real examples of student-led ventures
Because money doesn’t start with finance.
It starts with designing value.
What Parents Say
What Past Dreamtime Participants Say
“I realised ideas don’t have to be big — they just have to solve something real.”
— Ayaan, 14years
“I understood that money comes from usefulness, not luck.”
— Meher, 13years
“I stopped waiting for instructions and started thinking like a creator.”
— Kabir, 15years
Fun Fact
Why Dreamtime Learning?
At Dreamtime Learning, children step into a world where creativity, real-world thinking, and self-expression are not extras—they’re the core of education.
Become a 21st‑Century Trailblazer
At Dreamtime Learning, children step into a world where creativity, real-world thinking, and self-expression are not extras—they’re the core of education.
Backed by 35+ Years of Learning Innovation
Our founder, Lina Ashar, launched Kangaroo Kids and Billabong High—schools known for learner-centric, research-backed curriculum across India, Dubai, and the Maldives.
Launched Asia’s First Micro‑School & Hybrid Hub
From our Hybrid Online School in Mumbai to our Micro‑School Hub in Hyderabad and Pune, we’re redefining how children learn—through community, creativity, and connection.
Here are some impressive stats:
-
100+ children
have already published their own books
-
India’s first
hybrid micro-school & online learning hub
-
35+ years
of education leadership behind the vision
Supported by Education Leaders and Changemakers
Inspired by the vision of Lina Ashar, a globally-recognised educator and TEDx speaker, and endorsed across India and beyond.
Dreamtime Learning isn’t just a school—it’s a movement.
If you want your child to be more than a test-taker—to become a confident creator, storyteller, and real-world learner—this is where that journey begins.
The Best Time to Build Is Now
Most children are taught to wait for answers.
This is their chance to create one.
Spots are limited. Ideas don’t wait.
Frequently Asked Questions
Students aged 11–16 from anywhere in the world.
No — this challenge is completely free.
Not at all. This is about thinking, not execution.
A free, live Design Thinking workshop.
Our Previous Community Challenge
800 Learners from 50 Schools have participated in our challenges so far
It’s all FREE and led by the learners for the student community
